Staking out where we stand in communications work – companies between purpose and posturing

In an interview with the New York Times magazine in 1970, the subsequent Nobel laureate Milton Friedman gave his view of a company’s social responsibility: “The social responsibility of business is to increase its profits.” He was thus advocating the same view of business and enterprise as Adam Smith in the 18th century, who employed the metaphor of the “invisible hand.” Smith believed that the self-interested market player did not strive directly to improve the common good but, guided by the invisible hand, ensured that scarce goods were distributed in the best possible way. Just under half a century after Friedman’s pithy statement, the expectations placed on companies by society have changed dramatically, and thus also the way companies and their executives see themselves.

Continue reading “Staking out where we stand in communications work – companies between purpose and posturing”

Practice, practice, practice…and then forget it all! – how jazz can inspire agile communications management

Life is not a math problem. You can’t solve for X and find one correct answer. The human experience is an incessant interaction with a rather unpredictable world. Mother nature does what she pleases while the people we meet follow their own passions and desires. Surprises are inevitable. French philosopher Jean-Paul Sartre used what was for him a rather unusual example to explain this phenomenon: “In a football match, everything is complicated by the presence of the other team.”

Continue reading “Practice, practice, practice…and then forget it all! – how jazz can inspire agile communications management”