Where is communications management heading? Artificial intelligence will not reduce the need for strategic communicators – it will increase it. An interview with the trade magazine Kommunikationsmanager (issue 03/2026) aboutcommunicators’ professional identity and the relationship between communication and management.

Professor Ehrhart, you have announced that you will leave Bosch at the end of the year and focus more strongly on projects outside the company. What is at the top of your priority list for the coming months—as Chief Communications Officer and as a leader?

Christof Ehrhart: After three decades in international communications roles, I am about to begin a new chapter. I have served as Chief Communications Officer in the media, pharmaceutical and tobacco industries, aerospace and defense, logistics, and now at Bosch, a technology company. Since starting out in the 1990s, I have communicated in every phase of the economic cycle, from boom to crisis. Having quite literally seen it all as a communicator, I now want to share my knowledge beyond the confines of a single company. Effective communication has a major influence on developments in business and politics, and I can contribute in that regard. Until the end of the year, I will support the new Management to the best of my ability as it takes its first steps, while also working to make myself as dispensable as possible to my communications team. Announcing my departure has not changed my daily routine: my days still begin at 7:30 a.m. with the situation briefing for top management.

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