Navigating uncharted seas – communications management for a world out of joint

Acting amid crises, wars, and disasters, communicators today may find themselves observing – like Shakespeare’s Prince Hamlet – that “the time is out of joint.” Some of the terms so often heard in public discourse, such as transformation, paradigm shift, or geopolitical tensions, leave no doubt as to that. Concepts and constructs established over decades, like multilateralism and globalization, appear to be up for debate. At the same time, we are seeing a return of the state as a shaper of economic relationships, especially in the context of the efforts to combat climate change. The approach to crisis management during the Covid pandemic has further strengthened this trend. The result? Fifty-one percent of the Germans who were questioned in a representative survey by the online polling agency Civey voiced support for government regulation of prices for electricity, rent, and more. Only 36 percent had faith in the market.

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