The relationship between humans and machines has been a defining feature of the world of work in its various eras since the first industrial revolution. Now, there is intense debate about the role that artificially intelligent machines and their applications might play in production, creation, and decision-making processes in the future. Significant changes are expected in communications management in particular, because the unique characteristic of humans as designers, distributors, and interpreters of content and messages, which has existed since ancient clay tablets, is coming to an end. Yuval Noah Hariri argues that AI will be not only an artificial “myth-maker” but also a digital “bureaucrat,” whose dark side is more likely to be read in Franz Kafka’s “The Trial” than seen in James Cameron’s “Terminator.”

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